Bringing medical etiquette back to healthcare!

We offer on-site consultations and training to help you achieve:

Maximum Profits

Patient Satisfaction

Reduced Turnover

FREE Assessment: How does your practice add up?

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”

-Mahatma Gandhi

See What Passion 4 Patients is All About:

Struggling to retain staff & protect practice profits?

No idea how to protect your medical practice or clinic from the threat of rising admin costs, declining reimbursements, the transition to Triple Aim and MACRA?

Through the Passion for Patients™ consulting program, I teach healthcare professionals more effective ways to engage and communicate with staff and patients so they can increase their profit margins, recruit and retain the best and most talented staff, and boost patient satisfaction scores.

  • 81% Of Physicians Are Overextended, Burnt Out Or At Full Capacity
  • 20% Of An Employee’s Annual Salary Is The Cost To Replace Each Employee
  • 84% Of Practitioners Are Financially Worse Off Than 1 Year Ago
  • 70% Of Physicians Spend More Than 1 Day Per Week On Paperwork

Let’s TalkLearn More About Pricing

Yes You CAN Fill Your Medical Practice or Clinic With Satisfied Patients and Engaged, Loyal Staff

  • “I am a new employee. I really enjoyed all the sessions; they were very useful. It also motivated me to grow in my career and also as a good human being. Thanks a lot.”

    A Phoenix-Based Behavioral Health Organization
  • “Thank you very much Ms. Gina and Mr. John for taking your time to share and teach Health
    City staff to treat patients/co-workers and love one with passions. It was a very good learning stage for me and I will be continually passing my experience.”

    A Phoenix-Based Behavioral Health Organization
  • “The time spent with Passion for Patients challenged our staff to consider different perspectives and grow in their engagement with others, impacting both their ability to serve our clients and their ability to work as a team in the workplace. Through the use of simple strategies our staff are more equipped to serve in their roles, enhancing our success as a clinic.”

    A Phoenix-Based Behavioral Health Organization
  • “5 stars on all ratings – Passion for Patients™ offers practical ways to differentiate your practice by focusing on what really counts, the patient. What an excellent resource!!”

    Dr. Julie Wendt
    Relieve Allergy, Asthma & Hives
  • “Each session Gina and John not only taught the passion, but it was evident they practice what they were teaching! Great sessions!”

    Scottsdale Medical Imaging Presentation
  • “The example that you used for the staff – I feel did allow everyone to help relate to everyday occurrences.”

    Scottsdale Medical Imaging Presentation
  • “I found it helpful to hear the trainers own experience and how they applied these techniques in their own lives and situations.”

    Scottsdale Medical Imaging Presentation
  • “Thank you for taking the time to be with us and help us!!”

    Scottsdale Medical Imaging Presentation
  • “The training my team and I received was tremendously beneficial. I really appreciated that this program specifically focused on the unique customer service aspects from a patient care perspective. My team seemed engaged in the process and have been implementing many of the skills they learned in Passion for Patients in order to enhance our patients’ experience.”

    Liz Beck
    Medical Registration Manager at SMIL
  • “I also enjoyed the interaction in the office AFTER each meeting and watching  my co–workers practice what was taught in each session!”

    P4P Student
    Midwestern University MultiSpecialty Clinic
  • “I think many of us felt that we didn’t ’need’ to learn more about customer service/patient care, but you certainly taught us a lot!  Thank you for reminding us to bring more humaneness and compassion to work with us every day.  It’s so easy to forget!”

    P4P Student
    Midwestern University MultiSpecialty Clinic
  • “As a busy health care executive, having a practice a surgery center and a non-profit organization to run, I think it is crucial to step outside of our business walls and connect with our teams. Each year we hold an annual “Employee Retreat”, the goal is team-building, education and FUN… I spend a great deal of time creating an agenda with collaborative partners to help create an memorable event for my team. This year I brought in Passion for Patients, Gina did an amazing job bringing in the educational element for my staff and making it fun. The content in her presentation is full of “ah ha” moments and reminders alike. The “blueprint” she shares is transferable across medical specialties and other areas of patient care.

    I would highly recommend Gina and Passion for Patients!”

    Kara Schell
    Practice Administrator at Mosharrafa Plastic Surgery

From Our Blog


The healthcare system in America is arguably one of the finest in the world and is also in a state of turmoil. Canadians frequently come to the United States for medical procedures that cannot be timely scheduled in Canada.  At the same time, Americans are paying more for health insurance and healthcare than even before. …

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Once there was a time when people took great care in what they wore when they went out.  Men and women selected from their business wardrobe to dress for work.  Candidates for elected office dressed in suits, ties, and up-scale attire. Airline passengers dressed up for their flights. Over the years, America has become more…

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Or is it AWKWARD?  In today’s politically correct culture, many people are afraid to say things for fear of offending someone.  Customers often find it much easier to complain about a defective product than to complain about substandard service—-because the product cannot take offense. Teachers are reluctant to have competition in classrooms because the very…

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